Cheesymite Snegl

Vintage-style oval label with illustrations of a shark, emu, snake, spider, and a small animal, with text 'Hand Delivered Cheesymite Sneg From Australia'.

I moved from Australia to Denmark chasing my next creative adventure. With a tough job market and no network, I turned a classic Aussie treat into an edible conversation starter to get in front of the right people.

Jackson’s Cheesymite Snegl, a nod to Denmark’s love of pastries and Australia’s famously dangerous wildlife.

The goods

A hand holding a cardboard box with a clear plastic window containing baked goods. The box has an oval label with illustrations of native Australian animals and plants, and the text 'Hand Delivered CheesyMite Sneg from Australia.'

I designed the Cheesymite Snegl sticker using Sora and Adobe Photoshop, refining each creature through multiple rounds of Photoshop edits and re generation, guided by a custom Sora style trained on photos of my own tattoos.

The design

Vintage-style label with animals, including a shark, emu, snake, kangaroo, and spider, with text "Hand Delivered from Australia" and "Chees Wite SnegL."

Learning to bake

Baking taught me two things: humility and #morebutter

Person rolling dough on a wooden cutting board in a kitchen.

Hand delivering these across Copenhagen was genuinely intimidating, each box had a warm Cheesymite Snegl, a handwritten note, a QR code to my portfolio, and an ingredients list in Danish and English so nobody died.

The delivery

A man with glasses and a mustache holding two boxes of Cheesymite Sneg, standing indoors near a large window.

Following up

The email that turned awkward silence into real conversations.

A person is holding two boxes of Cheesmitsy Sneg, with a label that features a dragon and the text 'From Australia.' The person is wearing a dark jacket and black pants, standing on a tiled floor.

I am better at ideas than baking. Let’s chat

What started as a way to get potential employers’ attention turned into a fun creative exercise, experimenting with new AI tools, pushing my comfort zone, and learning to bake. Networking got easier once I had a real reason to approach people, and a small cultural experience to share.

Handwritten recipe for Cheesy mite scrolls with ingredients list, method steps, and a small illustration of a Vegemite jar at the bottom left.